Wer sind eigentlich die Sponsoren der Tour de France?
Gut - Velofahren ist nicht gerade der sauberste Sport. Und, dass man entsprechend auch nicht die multinationalen - oder zumindest die renommiertesten European - companies can be found as a team sponsor, of course somehow. Even if it this is an interesting article which one could convince you otherwise.
But let's now take a look at the current standings. This is surprising but a little disappointed that no one - will sponsor well-known - really. Astana - that is currently leading team with the most famous rider Lance Armstrong - is a conglomerate of eight companies. These include: Air Astana, Arcleor Mittal, ENRC, Kazakhmys, Kazakhstan Railways, KasMunayGas, Kazzinc, KUAT. All companies operate principally in Kazakhstan. Only then is why these sponsor a cycling team participating in the Tour de France, the Vuelta (Spain) and the Giro (Italy) is attending?
looks not much better from the other teams. There are the team of Ag2R La Mondiale (French insurance company), Silence-Lotto (Anti-snoring products and Belgian lottery), La Francaise des Jeux (French lottery), Liquigas (Italian gas) or Confidis (consumer loans via phone and Internet, FR). Granted, there are good examples: Milram (a milk marketed in Europe), Columbia HTC (outdoor equipment and handset manufacturers), Saxobank (makes even advertising in Switzerland) or Rabobank.
But as a communications specialist, I do wonder why I do not know most of these companies. I take time to simply that the company is no good if you know who they are, as most products even in Switzerland are not available. But as is already the next question: Why is this company sponsor then cycling team taking part in major sporting events with international attention? The Tour de France is called even after the Olympic Games and the Soccer World Cup as the third largest sporting event in the world! Questions, questions ...
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